It is said that coworking spaces are the future of work. Whether or not they’ll end the era of traditional offices is still unknown. However, it is pretty sure that they’ll continue to boom in the coming years.

Coworking spaces have become increasingly popular in the last couple of years, and for all the good reasons. The environment, the amenities, and the community allow you to work with absolute focus while giving you the opportunity to network and collaborate. While the demand for such spaces is booming, the competition is getting just as fierce.

So, how do you consistently find new clients? Let’s cut the fluff and jump right into the strategies that can help you consistently get clients in 2025.

How to Attract Clients to Your Coworking Space?

1. Define the Ideal Client Profile (ICP) for Your Coworking Space

As the golden rule of marketing says, always start with your customer. Understanding who you’re targeting is the first step to effective marketing. Without a clear idea of your Ideal Client Profile (ICP), all your marketing efforts will likely go in vain. Defining a target audience for coworking spaces helps you fine-tune your offerings to attract the people who will benefit most from your space.

Here’s what to ask yourself before identifying your ICP:

• Are you targeting freelancers, startups, or remote teams?
• What are their pain points? Flexibility? Collaboration? Networking?
• What amenities will they value most (e.g., high-speed internet, private offices, event space)?

Once you know who you’re talking to, crafting your marketing and creating a space that speaks directly to their needs is easier.

2. Optimize Your Google My Business Profile

Assuming that you’ve already created your business’ website on Google, the next thing you want to do is create and optimize your Google Business profile. These are the side panels that appear when people search for companies, restaurants, etc. Your Google My Business profile is one of the first things people see when they search for coworking spaces. Make sure it’s fully optimized so that you stand out and build your brand authority right from the start.

Here are a few tips you can follow to optimize your profile:

• Upload high-quality images of your workspace, highlighting different areas (hot desks, meeting rooms, communal spaces).
• Encourage satisfied members to leave reviews and respond to reviews promptly to show you care about feedback.
• Use posts to share updates about events, promotions, and new offerings.

Optimizing your profile not only makes you visible but also makes you more credible in the eyes of potential clients.

3. Build a Social Media Presence

In the modern world, if something is not on social media, it doesn’t exist at all. With internet users worldwide spending 2 hours and 21 minutes averagely on social media, it has become the number one marketing tool, especially for coworking spaces. Platforms like Instagram, LinkedIn, and Facebook are perfect for showing what your space is all about. And yes, with a huge audience in Pakistan, you can’t ignore TikTok too. 

But here’s the catch—instead of posting generic promotional content, focus on authenticity:

• Share stories from your members.
• Go behind the scenes: How do you prepare for an event? What’s a typical day like?
• Showcase your space in action (a lively networking event or a member collaboration).

This kind of content makes your space feel more like a community, not just a place to rent a desk.

4. Create Flexible Membership Plans

Not every potential member needs the same level of commitment. Offering flexible membership plans ensures you can cater to a wide range of clients. This ensures that everyone, from a freelancer who needs a desk a few hours a week to teams who require full-time office space are drawn to your workspace.

Benefits of flexible plans:

• Day passes for people who just need to drop in occasionally.
• Private offices for teams or businesses that require their own space.
• Dedicated desks for individuals who need a consistent place to work.
• Hot desks for members who prefer a more flexible, first-come-first-serve seating arrangement.

Flexibility makes coworking spaces more accessible and attractive to a diverse audience, making others feel that they’re heard and being thought of.

5. Emphasize Local SEO

When someone types “coworking space near me,” you want to be the first to show up in their search. Local SEO is essential for ensuring your space gets the visibility it deserves. Start by optimizing your content and website with location-based keywords, such as “coworking space in Lahore.” Also, claim and complete your Google Business Profile with accurate details, including address, hours, and photos.

Encourage your happy clients to leave reviews. Listing your space in local directories and ensuring your details and address stay consistent across platforms will also help boost your local visibility. This will make your coworking space easier to find for potential clients.

6. Use Content Marketing to Your Advantage

Content marketing is no longer just a buzzword—it’s become essential to provide value to your audience to build your trust and credibility. Not only does it help your audience in many ways, but it also makes them trust you more and stick around. Research shows Digital Content Marketing (DCM) boosts your brand image, increases sales, and strengthens customer relationships.

Blogs, guides, and newsletters are perfect for answering common questions, sharing industry insights, or offering tips that resonate with your ideal clients. As a coworking space, you can create content that highlights the benefits of coworking or features success stories from your members. Although this is a slow-bearing fruit, it can be immensely useful for your business in the long run.

7. Create Referral Programs

No matter how many ads you see on Google or social media, you’ll buy from the store recommended by your friend. Word of mouth is still one of the most powerful marketing tools. It is an amazing way to attract new clients. You can encourage your existing members to bring in new clients with a referral program that rewards them for their efforts.

Additionally, you can offer a free day pass for a successful referral or give discounts on their membership. This will motivate the members to spread the word and can help you grow your community organically.

WorkPod takes this a step further with its referral program that gives back to the loyal community. At WorkPod, dedicated or flexible desk users can refer three people and get 50% off their next invoice. Similarly, we have offers for private office clients too. 

8. Partner with Local Businesses and Startups

Strategic partnerships with local businesses and startups can significantly boost your space’s visibility. Cross-promoting with cafes, gyms, or other local businesses helps both parties tap into each other’s customer base.

Plus, collaborating with startups or local entrepreneurs on events or promotions creates a sense of community and shared success. It automatically draws in members who want to be part of that energy.

Suggested Read: How Does Collaboration in Coworking Spaces Foster Innovation?

9. Host Events & Workshops

Events are an amazing way to engage with your community and they also provide an opportunity to showcase your space to potential clients. Hosting the events that cater to the interests of your target audience can bring in foot traffic and generate buzz.

Here are some popular event ideas you can organize:

• Skill-building workshops on topics like digital marketing, graphic design, or entrepreneurship.
• Wellness sessions like yoga or meditation to create a holistic work environment.
• Networking events to connect members and encourage collaboration.

By regularly hosting events, you create an ongoing reason for people to visit and experience your space firsthand.

Wrapping Up!

Attracting clients to your coworking space can be simple, but it’s not easy! Get clear on your ICP and choose the strategies best suited to your business and goals. With the right strategies in place, you can make your space stand out and draw in more clients.

Create a unique, welcoming environment where people feel like they belong. Make your coworking space a place where they can work, network, and grow, and they’ll never go somewhere else. 

If you’re looking for a vibrant, community-driven coworking space in Lahore, WorkPod is perfect for you! We offer the ideal environment for work and collaboration. With a range of flexible memberships, we ensure that we have the perfect plan for everyone, freelancers, remote workers, and teams alike.

Level up your productivity with WorkPod today.

Contact us to secure your spot now!

FAQs

1. Why is networking important in coworking spaces?

Networking is key! These spaces bring together professionals from all industries, helping them connect and grow their businesses through referrals and collaborations.

2. How do coworking spaces use social media to find clients?

Social media, especially LinkedIn, helps coworking spaces target professionals looking for flexible workspaces. It’s all about sharing the right content and engaging with the audience.

3. Do coworking spaces cater to specific industries?

Yes! Some spaces focus on niches like tech, creative industries, or women professionals, offering specialized support and amenities customized to those groups. Coworking spaces like WorkPod support various industries by creating flexible, fully equipped spaces for their growth.

4. How do coworking amenities affect client decisions?

Great amenities like fast internet, comfy workspaces, and even extra perks like childcare or nap areas make a coworking space irresistible to potential clients.